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Hi, I’m Sam.

I’m the girl you call when you want to get out of your own way… and start loving your life again.

It all started in 2020 with a training course I did at work, where I learnt that our thoughts are not facts. It seems so minor but it was like a lightbulb turned on in my head! Because what I realised was that for the last almost 40 years, I had believed everything my mind told me, without question.

I believed that I was less than everyone else, that I wasn’t made for riches and success, that boys wouldn’t like me so I should grab onto the ones that did, even if they weren’t right for me. I had a very negative opinion of myself. I also didn’t understand my emotions, and at a later date realised I had supressed them mostly with alcohol.

But my life wasn’t bad! In fact, on paper it was perfect! Living in Barcelona, married, 4 kids, good job at the British Consulate, good friends.

On the inside however, it was another story. I had no idea who I was, what I liked, I wasn’t happy in my marriage, and I struggled to feel like I belonged when I had so many negative opinions of myself.


I started therapy and whilst it helped me understand why I was feeling the way I did, I felt I was missing a piece of the puzzle to start living with a more healthy mindset. I had the knowledge but didn’t know how to integrate it.

Then I met Tim Hayes, a renowned coach who runs the ”Freedom Code” program; a six month course with the objective of being free from your mind. This was the piece I was missing and, without being too dramatic, it completely transformed my life.

  • Now, I know who I am.

  • I love myself unconditionally - I actually think I’m bloody great!

  • The negative beliefs have (mostly) gone and I am highly conscious of my thoughts.

  • I separated from my husband, and we have a wonderful relationship coparenting our children.

  • I’m a better mum; I‘m much better at regulating my emotions and not reacting (sometimes a work in progress!).

  • My friendships have got stronger as I can share how I’m actually feeling.

  • I finally feel at peace in my life.

  • And the icing on the cake, I now get to help other women transform their lives too! I studied with, and continue to be mentored by Tim, and I bring a lot of his teachings into my own coaching approach.

We are not given a handbook on how to live. But I promise that if you’re feeling lost, stuck, unsure of where life is going, there is a better way, a more intentional way of living that puts you in the driving seat of your life again.

And I will help you get there.

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